German, British and Nordic tourists are searching for you. They're booking your competitor. We close the gap.
Most hospitality and tourism brands in Spain are fully operational on the inside — beautiful product, passionate team, great location. Digitally? Invisible to the customers who would pay the most.
German tourists spend 40% more per trip than average. They research obsessively before booking. If you're not showing up where they look, you don't exist.
Santiago brings the unfiltered reality of digital transformation to corporate events, industry conferences, and business schools. No theory — battle-tested frameworks from 18 years running digital strategy at global scale.
Why great hospitality brands become invisible online — and how to fix it. A brutally honest diagnostic of the gap between your product and the markets that would pay premium for it. Delivered at Hootsuite Future of Social (London), Wired Fest (Milan), Digital Travel Connect (Barcelona) and more.
Hootsuite · London 2018
Meliá Hotels' social media and digital transformation vision — how a global hotel group reached the top 10 most influential IBEX-35 companies on social media.
Digital Travel Connect · Barcelona 2018
How to deploy social media as a channel for brand engagement and direct revenue generation. Influencer strategy, UGC and content that converts.
10+ years as professor at ESERP Business School, UIB and ESCOEX. Corporate keynotes across Spain, UK, Portugal, Italy and France.
Santiago said something that stopped the room: "We don't just measure Return on Investment. We measure Return on Experience." That's what drives rebooking. That's what drives recommendations. That's what drives revenue.
Corporate conferences, industry summits, business schools, hotel groups. Santiago speaks on digital transformation, social media strategy, hospitality innovation and personal branding. Available in English, Spanish and Italian.
Four steps. No committees. No 200-page reports. From first call to first results in 30 days or less.
Submit one URL. AI Napkin Diagnostic in your inbox within 24h — free, no commitment. Want depth? Upgrade to Premium: 15-min call + 3-page Napkin with quick wins + 90-day roadmap.
NAPKIN · FREE · PREMIUM €1002-week diagnostic. We map every leak between your brand promise and your direct-booking funnel — web, social, reputation, OTA dependency, competitor gap. You leave with a ranked hit-list, not a slide deck.
2 WEEKS · FIXED FEE2–4 weeks. One customer-visible fix per sprint. Multilingual content, booking funnels, platform setup, media outreach. No decks. No committees. Ship or kill.
2–4 WEEKS · FIXED FEE6-month retainer. We install the operating rhythm — Napkin reviews, Kanban of Truth, Mechanism of Truth — alongside your team. Monthly reporting, KPI tracking, and we leave it running.
6-MONTH RETAINERFour capabilities, mapped to the way international travelers find — or fail to find — your hospitality brand.
Your product is great. German, British and Nordic travelers are coming to your region — and choosing your competitor because they don't know you exist. We build the multilingual digital presence that puts you in their consideration set before they land.
You can't fix what you can't see. We diagnose your entire digital surface — web, social, reviews, booking flows — using our Ghost Ship and Ferrari Syndrome frameworks. Output: a ranked hit-list of what's broken and what to fix first.
Stop paying OTAs to rent your customers. We build automated lead-capture and direct-booking systems — multilingual landing pages, booking funnels, email sequences, review generation — that work while you sleep.
Corporate keynotes on digital transformation, social media strategy and hospitality innovation. Academic courses at business schools — including 10+ years at ESERP, UIB and ESCOEX. Available in English, Spanish and Italian.
Built from 18 years inside one of the world's largest hotel groups. Not theories — battle-tested diagnostic tools.
Your brand looks operational from the outside but is adrift with no one at the helm. We expose the hidden drift before it becomes a crisis.
You bought the Ferrari but you're driving it like a Fiat. We diagnose the gap between the digital assets you have and the results you're generating.
If you can't explain your digital strategy on a napkin in 30 seconds, you don't have a strategy. Radical clarity, zero complexity.
Hospitality moves in seasons. From diagnosis to first results in 30 days or less. Bias for action, not perfection.
Your youngest employees are the most digitally native — and the most disengaged. This framework reveals the organizational friction burning out the talent you need most.
Most brands make digital decisions based on gut feeling or competitor FOMO. Mechanism of Truth installs a data-based architecture that separates signal from noise.
Santiago García Solimei spent 18 years as Global Director of Social Media & Brands PR at Meliá Hotels International — one of the world's largest hotel groups. He led social media and brand communications across 40+ countries, 87 hotels and a €4.5M EMEA budget, and drove digital adoption inside a legacy hospitality giant. He learned what works and what doesn't at every scale.
Then he walked away from the corporate machine and built Unfiltered Mindsets in Mallorca — an AI-native digital marketing studio for brands that want global-director thinking and AI-powered execution without the agency overhead, committee approval, or slide decks.
"At ESERP we have counted on Santiago Solimei as a professional lecturer for more than 10 years, always being a reference for his ability to connect training with market reality. His experience in global social media strategy, content creation, digital communication and international brand development allows him to bring a practical, up-to-date and very valuable vision for students."
"Santiago García Solimei provided strategic counsel to UCB Pharma, aligning the social media function with broader business and communication objectives. His contribution focused on elevating digital channels from a tactical execution layer to a strategic brand asset — ensuring platform strategy, content governance, and performance frameworks were fully integrated with corporate priorities and stakeholder expectations."
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You have a hospitality or tourism brand. You want more international visitors — specifically from Germany, UK or Nordics. You know your digital presence isn't doing the work it should. Let's talk.